Companies are using social media to “be where their customers are.” In a panel (sponsored by Omobono and East of England International) back in July, Susan Bratton talks about this change in the marketing landscape. Her podcasts, blog posts  and whole mindset on marketing are normally always awesome but this video is really great.

She calls  it  (Give-to-get) and it has things companies can be doing… some companies are doing all of them and some none

1) Social Listening

2) Participation

3) “Appvertising”

Watch to hear more…