Brand Truth Video for BCBS FEP from Laura Sortwell on Vimeo.

This video serves as a visual representation of BlueCross BlueShield and everything that the company stands for. Made by “The A Team” for Arnold DC Intern Project in which we created an integrated marketing campaign for the BlueCross BlueShield Federal Employee Program.

Produced & Edited by: Laura Sortwell
Written by: Lauren Krensky, Alexis Perricone, Josh Safran
Voice: Josh Safran
Footage: Josh Safran & footage taken from commercials